Tree Surgery

“We've demoed other manufacturers of these

things, and we always come back to Vermeer.”

This is one of my all-time favorite projects—one of those where everything comes together to become more than the sum of their parts. The tree crew we worked with were fantastic hosts and had a great story to share.

This shoot involved lots of equipment spread across three job sites, all of which were related to environmental stewardship—either recovering from wildfires or creating carbon-neutral green energy through wood waste.

Spending a week with this crew was awesome. Even more amazing was the opportunity to tell the stories of the guys with boots in the trees and hands on the controls.

Top to bottom, this is one of my favorite customer testimonials ever.

My side of the lens

Previous
Previous

SkyTrain

Next
Next

Chicago Blackhawks